The Nightrider project, which began in 2017, offered unlimited travel for just £2 between 7pm and 4am and proved popular with night owls and bus operators alike.
After support from Smarter Choices, Smarter Places, a multimedia campaign promoted the scheme and there was a noticeable increase in bus patronage as a result.
The Nightrider project is still going strong with several bus providers offering their own cost-effective tickets.
Douglas Robertson, Commercial Director with Stagecoach East Scotland said
The nightrider project was a brand new initiative for us and we’re really excited to be helping our customers
enjoy a great night out for less. The Nightrider
ticket is designed to be a great value travel option if you’re venturing for a night out, taking advantage
of all the great night spots we have here in Fife.
From the many restaurants and bars available across the Kingdom, to diverse theatre shows and family activities available, we want to encourage people to make use of the local facilities across the region.
Click here for the full report.
This project is part of our Smarter Choices, Smarter Places programme supported by Transport Scotland.