Dundee City Council launched the ABC ticketing scheme in 2016 which gave bus users unlimited travel for a fixed daily or weekly price.
The scheme proved popular at first, but, just over a year later, ticket sales were starting to plateau.
Smarter Choices, Smarter Places funding was used to promote the scheme in new ways and also offset the cost of a increase in ticket prices.
One Dundee bus passenger said
I live quite far out and use the ABC ticket weekly.
It makes things easier using different buses companies cause some give change and some don’t.
So I can hop on the first bus that comes instead of waiting for one I’ve got enough change for.
To read the full report, click here.
This project is part of our Smarter Choices, Smarter Places programme supported by Transport Scotland.